APRA President, Mr. Arik Karani, kicked off his guest lectures at the Public Relations Institute of Southern Africa (PRISA) in Johannesburg, delivering a hybrid webinar that brought together over 300 practitioners from across South Africa.

He was received by PRISA President, Bradly Howland , alongside members of the PRISA Council, underscoring the strong and growing collaboration between both organisations. As Bradly noted, “ platforms like this are critical to shaping a more confident, relevant, and globally competitive African communications industry. ”